When visitors arrive on a web site, the first thing their browsers download is that web site’s HTML code, which for us is generated by Joomla! itself. To answer this question, let's consider how web browsers understand and download a web page. But how do templates impact your web site's load speed? How Browsers download a page For web builders and webmasters, it's a top priority to keep loading time minimal. If they are kept waiting for too long they will either abandon the web site and look elsewhere, or will raise their expectations-and possibly be disappointed when the web site finally loads.

Though you may not realize it, the first experience that visitors have with any web site is… waiting! When visitors click on a link, or type in a URL, they must wait for the page to load in their browser. While design choices are influenced by subjective decisions of preference and taste, a lot of the interaction a visitor to your Joomla! web site is determined by how such elements are delivered to the browser-for instance, the loading speed of your page. Have you considered the impact of the these elements to your overall user experience?

A template is much more than a web site design: it actually defines the way the web site elements such as HTML, images, Cascading Style Sheets (CSS) and JavaScript are sent to the web browser. What is often overlooked are the ways in which a template is more than skin deep. A user visits the demo pages of a few template manufacturers, looks around and picks a design to represent the content of a new or existing Joomla! web site. When shopping for Joomla! templates, users very often make their choices based entirely on the look and feel the template presents for their content.

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